Crowd sourcing with QNX CAR ala BMW and Freescale

November 1, 2010

Last week QNX hosted its annual Japan Technology Innovation Conference at the Canadian Embassy in Tokyo. It was particularly special this year as we were able to celebrate the 30th anniversary of QNX along with our Japan customers.

We are pleased to report that this full day event which was supported by numerous partners was a resounding success. The conference this year records our largest attendance ever – 125 participants! With another 35 exhibiting partners & distributors, the venue was jam packed – as you can tell by the pictures.

A special mention goes out to the Freescale Japan team for the management and on-time delivery of teh live BMW x5 demo which went from car purchase to demo completion in a record 4 weeks! Even the Canadian Ambassador to Japan came by for a spin!

On behalf of the QNX Japan sales team, to all our partners who participated:

Arigato Gozaimashita!

TI DM355: How the ARM architecture goes mainstream…

February 2, 2009

The above video is some of our earlier development work on Texas Instrument’s DM355. This part is finding a home in a variety of consumer and industrial appliance devices. With low power, strong graphics and low cost it is a great example of silicon that is driving the future of the connected embedded universe.

I originally wanted to title this blog: “Rise of the Clones: The long march of a new silicon generation”. Of course being the philosopher on the QNX team I tend to see things in dramatic terms. The challenge with this (and much to the chagrin of my manager)  is that sometimes things are a lot simpler than we (I) make them out to be.  So setting aside the philosophical debate about whether the clones belong to the Imperial Alliance or the Republic, I thought I’d take note of the growing importance of the ARM architecture to QNX customers, particularly in the broad industrial automation and general embedded markets.

We’ve seen a strong uptick in the demand for the ARM architecture from our customers. At first it was at the high end of performance combined with low power consumption and was driven mostly by premium consumer and automotive products. However increasingly we’re seeing strong interest in a wide range of performance, power and IO appealing to a broad range of the industrial automation and other general embedded markets we serve.

Wondering whether this was isolated or trending I sought out sage advice on the future of the ARM architecture. Enter Colin Barnden, Principal Analyst of Semicast Research. In his most recent Industrial & Medical Sector report Colin is tracking dramatic growth rates for ARM parts at up to 30% Year over year. With rates like that, is it possible that ARM market share could eclipse even the likes of that other  thriving Alliance…er…Republic?

Regardless of who wins this battle for silicon market share, we’ll be tracking these architectures closely and letting you know about what our customers find valuable from each.

By Kroy Zeviar